Six Digital Marketing skills to ace in 2020

Six Digital Marketing skills to ace in 2020

Welcome to the year 2020 where everything is new including the year, decade, strategies, and skills for digital marketing. The cut-throat competition in the field calls for the survival of the fittest, and if you want your business to sustain long-term then you have...
E-mail marketing is the key to grow your brand

E-mail marketing is the key to grow your brand

Establish your e-mail marketing campaigns ASAP because news has it that for every dollar spent on it, you can expect about a 3800% return. Yup, that’s according to State of Email Survey. Email campaigns is easy, breezy and universal but it is not a piece of cake....
2020 is the year of VR/AR Marketing, are you in the game?

2020 is the year of VR/AR Marketing, are you in the game?

Look at Instagram and Snapchats, Augmented Reality and Virtual Reality has taken the world of Social Media by storm. VR is “an interactive computer-generated experience taking place within a simulated environment,” while AR is “a technology that superimposes a...
Fourth Industrial Revolution and how to be ready for it

Fourth Industrial Revolution and how to be ready for it

If you are chatting with Siri and using Augmented Reality on Snapchat and Instagram, then welcome to the dawn of the Fourth Industrial Revolution or Industry 4.0. The first Industrial Revolution which began at the end of the 18th century was brought about by the...

Why 2020 marketing plan should be about Social Media

Love them or hate them, but you cannot ignore the fact that the Kardashian sisters sell thousands of products in a day. How do they do it? Well, because they are practically everywhere you turn to. The possibility to become omnipresent in the Social Media driven world...
How to gain loyal customers in the age of disloyalty

How to gain loyal customers in the age of disloyalty

Blame your competitors as you may, but the days of loyal customers are numbered. Your customers switch brands in the blink of an eye, so the 20% customers who accounted for 80% turnover according to the famous rule now stands almost 50/50. The immediate question pops...