If you are chatting with Siri and using Augmented Reality on Snapchat and Instagram, then welcome to the dawn of the Fourth Industrial Revolution or Industry 4.0.

The first Industrial Revolution which began at the end of the 18th century was brought about by the invention of the steam engine, while the second Industrial Revolution at the end of 19th century was initiated by the discovery of electricity, oil, and gas. The third Industrial Revolution took place in the second half of the 20th century, with the discovery of computers and nuclear energy.

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The fourth Industrial Revolution known as Digital Revolution, as we stand today, was initially considered as an extension of the third Industrial Revolution, but because of the “velocity, scope and systems impact,” it is now considered a distinct era.

The characteristic of this particular revolution is a fusion of technologies that is constantly blurring the lines between the physical, digital, and biological spheres. Unlike the previous industrial revolutions, the fourth one is growing rapidly, disrupting almost every industry in every country, which means unforeseen changes are taking place in the entire systems of production, management, and governance.

From corporate houses to schools, the fourth Industrial Revolution will dramatically change the world as we know today. The phenomenon ushered by smart technologies, Internet of Things, blockchain, and automation will cause a rapid transition to a world where employment and branding will be different. Here’s how your business can prepare for the eventual outcome.

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Continue to invest

Your last year’s strategy won’t work anymore. If you invest in tech just to save time and money instead of making the investment a continuous cycle, then you will not survive or thrive in the fourth Industrial Revolution. Entering the world of digital transformation means there is no rest. You have to work 24/7 to keep up with the fast pace transformation where learning will never cease.

It will work in your favor

The 4th IR will work in your favor if you allow it. Any CEO you know will assure you that their company will grow in the digital world in 2020. Yes, it will because the tools required are all there for you. Technology now is ready to be a lifestyle rather than just tool, and if you make it a way of life at work, then you will have no trouble making the 4th IR work in your favor.

Be your own customer

Time to exchange shoes with your customers. Use and implement your services and see how they see your brand. Create platforms when needed, and ensure the workflow between you, your employees and customers are as seamless as you would like. Don’t be threatened by the revolution, just be flexible, open to learning and adapt.

Yes, it is true, the 4th IR calls for either adapting or dying but it will not be as stressful as it sounds. Despite rapid revolution, it is going to be a way of life. As George Bernard Shaw puts it “progress is impossible without change, and those who cannot change their minds cannot change anything.”

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