Success on content marketing solely depends on adapting to the latest trends that are directing the industry. Whether it’s the ever changing interests of the online users or a new strategy used by your competitors, you need to keep an eye out if you want to make it to the top. These are some of the vital points that you should keep in mind:
- Relevance to Target audience
To build trusting, loyal relationships between your business and potential buyers, your content marketing efforts should stand out and appeal to them based on their interests and not only the priorities your business wants to take forward. This would typically mean you should undertake a survey or research to find out what your audience finds interesting as well as valuable.
- Providing tangible value
When a specific and unmet need is catered to, you end up succeeding. For instance, by delivering critical information buyers are looking up or proving a technique or tool to make their lives better or easier, you are providing a onetime solution and thus reducing their difficulty navigating.
- Consistency
If you’re lucky enough to gain success with a single effort, it can only be sustained over the long term if you manage to remain consistent. It should be produced on an ongoing basis with a reliable schedule and also be aligned with standards of value, quality and purpose.
- Video Content
This has been around for a couple of years, but underwent an explosive growth and gained mass popularity in 2016. It has been clearly established that videos have the abililty to capture the audience’s attention as well as maintain engagement. Make sure your videos are of high quality and adopt to social applications like Snapchat which lets you create videos while you’re on the go. Facebook live and Instagram live also allow marketers to stir up exclusivity and increase engagement.
- Email marketing
This is one of the latest trends catching up today. E-mails are powerful tools that can be used to boost sales, as well as for remarketing, up-selling and lead nurturing. For instance, scheduling automated messages when someone leaves their shopping cart abandoned is a good way to squeeze sales. Other than recovering sales that are lost, these follow ups also provide you with opportunities to sell more by offering upgrades and promos.
- AR
Although marketers have only just touched upon the surface when it comes to AR and VR technology , it definitely has a lot of potential. Take for instance Pokemon Go- needless to say it became such a rage as soon as it was launched. Marketers can skilfully use snapchat’s sponsored lens filters and geo filters to promote bands using one-of-a-kind photo overlays that are only available in specific locations. For example, KFC makes use of a lens filter that turns people into Colonel Sanders himself.
- Brand awareness and Lead generation
Getting discovered by the right customer is extremely essential to your business. If you own a fashion line or a brand of fashion products, you need to find people who are passionate about these things. Identifying and qualifying consumers, who in all probability will become customers plays an important role in stepping up your sales game.
Keep your purpose in mind. Target your suitable audience. Create engaging content and make ensure you convey your unique brand story. With this, you will be guaranteed success.